Master Lock
100-Year Celebration Campaign

My Role:

• Lead Multi-Agency Team to Develop and Launch Global Celebration Campaign

  • (2-year Development, Budget $1.5MM+)  

• Created & Pitched Selected Community Champions Philanthropy Campaign

  • ​Partnership with Donald Driver 

• Assistant Art Director Across all Creative Touchpoints 

  • Landing Page Design    (Developed by Laughlin Constable)

  • Special Edition Product Development & Marketing

    • Packaging, POP & Trade Show Assets​

    • Amazon Landing Page & eCom Marketing

  • Social Media Campaign

  • Global Sweepstakes Program Development & Deployment

  • Outdoor Billboard Advertising

  • Commemorative Apparel & Corporate Gifts

  • Internal Presentations to Fortune Brands & ELT

  • PR & Media Liaison to National Agency   ​

• Vendor Coordination & Production Lead for All Special Projects

• Budget Management & Monthly KPI Tracking

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